Ryan NADAR and Vijaya KUMAR VARADARAJAN Ajeenkya DY Patil
University, Lohegaon, Pune, Maharashtra, India
Tel.: +91 9082480474
E-mail: ryannadarinventor@gmail.com
Received: 20 November 2023 /Accepted: 26 December 2023 /Published: 28 February 2024
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Abstract: The rise of Battle Royale games has had a profound impact on the gaming industry, transforming the way players engage with multiplayer experiences and attracting a massive global audience. As these games continue to flourish, developers and publishers have been challenged to find innovative ways to monetize the gameplay effectively. This abstract delves into the potential of advertising on the battlefield as a viable business model, benefiting both players and game developers. In this dynamic approach, advertising seamlessly integrates into the game environment, creating a win-win situation for all stakeholders involved. Players benefit from a free-to-play model, gaining access to the game without any upfront costs. This accessibility draws in a larger player base, enhancing the competitiveness and excitement of Battle Royale matches. On the other hand, game developers and publishers can generate revenue through strategic ad placements within the game world. Advertisements can be presented in non-intrusive ways, such as virtual billboards, sponsorships, or product placements, enhancing the game's realism while providing an additional stream of income. By incorporating relevant and context-sensitive ads, players are more likely to engage with the brands, generating higher click-through rates and conversions. This synergy encourages advertisers to invest in the platform, leading to a sustainable revenue stream for game developers. Furthermore, the implementation of this advertising model can enable game developers to offer regular content updates, improvements, and events, enriching the overall gaming experience. Players will have access to a constantly evolving game, ensuring long-term engagement and loyalty.
Keywords: Battle royale, Online game, Esport, Monetization, Advertising.
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